Parkpay smart parking app
Smart Mobility & Automotive Tech
Major cities like bangalore, have increased usage of cars, finding the right parking space is the biggest challenge during peak hours, users dont want to spend time looking for parking space ,and even looking for parking space leads to more blockage of roads and parking on streets lead to theft or heavy fines.
Client
Parkpay
Services
Visual Design
UX Design & Audit
UX Research
Industries
Mobility
Automotive Tech
Date
Jan 2022
The problem
The problem
In cities like Bangalore, growing car usage makes finding safe parking during peak hours difficult. Drivers waste time searching, add to traffic congestion, and face risks such as theft, fines, or towing.
In cities like Bangalore, growing car usage makes finding safe parking during peak hours difficult. Drivers waste time searching, add to traffic congestion, and face risks such as theft, fines, or towing.
Parking Shortage
Theft,fines & towing risks
Stress & frustration
Time wastage
Traffic Congestion
My role
My role
As a Product designer my role was do primary & secondary research,work on visual design considering brand theme and suggest a proof of concept to the team at parkpay.
As a Product designer my role was do primary & secondary research,work on visual design considering brand theme and suggest a proof of concept to the team at parkpay.
Design process
Design process
To design a mobile application that will allow users to find parking spaces in times of need and even book them in advance through online methods.
To design a mobile application that will allow users to find parking spaces in times of need and even book them in advance through online methods.
User Research
User Research
Key concerns for users who have parked their vehicle in crowded streets of bangalore, these concerns provide a high level view of user pain points and expectations
Key concerns for users who have parked their vehicle in crowded streets of bangalore, these concerns provide a high level view of user pain points and expectations
User Survey
User Survey
People in bangalore use car parking very often, most of the time they do park at unknown locations to avoid paying fines, we asked users some key questions which might help us understand the problems faced by user’s who park vehicles regularly.
People in bangalore use car parking very often, most of the time they do park at unknown locations to avoid paying fines, we asked users some key questions which might help us understand the problems faced by user’s who park vehicles regularly.
User Problems
User Problems
A significant portion of parking challenges stem from infrastructural gaps and deeply rooted user behavior patterns.
A significant portion of parking challenges stem from infrastructural gaps and deeply rooted user behavior patterns.
User Priorities
User Priorities
major priorities include saving time,peace of mind or stress free experience , location support, save and secure payment and service.
major priorities include saving time,peace of mind or stress free experience , location support, save and secure payment and service.
User Flow
User Flow
Userflow was designed based on research and insights we gathered from user’s, the focus was to make the experience as smooth as possible with intention to help user’s achieve their goal or intended action with least resistance.
Userflow was designed based on research and insights we gathered from user’s, the focus was to make the experience as smooth as possible with intention to help user’s achieve their goal or intended action with least resistance.
Final design
Final design
An application which can provide a seamless & meaningfull experiences for users who are concerned about booking a parking spot in a city like bangalore.
An application which can provide a seamless & meaningfull experiences for users who are concerned about booking a parking spot in a city like bangalore.
Key Takeaways
Key Takeaways
Working on ParkPay gave me a chance to understand not just the logistics of parking, but also the psychology of users under stress. Here are the key lessons.
Working on ParkPay gave me a chance to understand not just the logistics of parking, but also the psychology of users under stress. Here are the key lessons.
User behaviour is as critical as infrastructure.
User behaviour is as critical as infrastructure.
I realized that even if parking spaces exists,confusion and frustration exists due to lack of information or placards and marking systems.
I realized that even if parking spaces exists,confusion and frustration exists due to lack of information or placards and marking systems.
Clarity reduces stress
Clarity reduces stress
Showing availability,cost & distance upfront gave user the confidence and helped them make faster decisions during peak hours.
Showing availability,cost & distance upfront gave user the confidence and helped them make faster decisions during peak hours.
Microinteractions build confidence
Microinteractions build confidence
Small confirmations like “Your spot is reserved” or “Payment successful” turned potentially stressful moments into reassuring ones.
Small confirmations like “Your spot is reserved” or “Payment successful” turned potentially stressful moments into reassuring ones.
Scalability requires simplicity
Scalability requires simplicity
Keeping the design intuitive meant the solution could work not just in one city but be scaled across different geographies with minimal learning curve.
Keeping the design intuitive meant the solution could work not just in one city but be scaled across different geographies with minimal learning curve.
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