Story teller

I see every product as a story -not just told, but experienced , my work has always been about creating a balance between business intent and user needs, for me storytelling is not the skill, its a way to make sense of complexity

For over a decade, I’ve been shaping digital experiences—not by pushing pixels, but by solving human problems. This portfolio is my quiet protest against chaotic interfaces and attention traps.
I don’t just design—I dismantle friction, distraction, and digital fatigue.


My tools? Strategic empathy, design systems thinking, and a clear sense of purpose. I build interfaces that feel like conversations, not commands—spaces that invite exploration rather than demand submission.

In an era where attention is currency and data is exploited, I choose clarity. I design for autonomy, not addiction. For comprehension, not confusion. Here, you’ll find work that sculpts signal from noise—crafted flows, purposeful journeys.

UX Strategy & research

  • Experience strategy

  • Data synthesis

  • User journey mapping

  • Design storytelling & Narrative

Design & leadership

Creative Direction & 
Design

  • Product Design

  • UI system & scalable components

  • Interaction Design

  • Visual storytelling

  • Prototype

  • Accesibility first design

  • Microinteraction & 3D

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Stories that shape design. lessons that shape life.

Steve Jobs

Walter Isaacson

Steve Jobs

Walter Isaacson

Silent Patient

Alex Michaelides

Silent Patient

Alex Michaelides

This is Marketing

Seth Godin

This is Marketing

Seth Godin

Shoe Dog

Phil Knight

Shoe Dog

Phil Knight

When breath becomes air

Paul Kalanithi

When breath becomes air

Paul Kalanithi

Hooked

Nir Eyal

Hooked

Nir Eyal

The Martian

Phil Knight

The Martian

Phil Knight

The Alchemist

Paulo Coelho

The Alchemist

Paulo Coelho

Sprint

Jake Knapp

Sprint

Jake Knapp

Chanakya's Chants

Ashwin Sanghi

Chanakya's Chants

Ashwin Sanghi

Power of Moments

Chip Heath & Dan Heath

Power of Moments

Chip Heath & Dan Heath